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Nov 7, 20193 min read

RELEVANCY AND RESPONSIVENESS: THE SECRETS TO SUCCESSFUL BRAND GROWTH

Credit by: Matt Barker Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and...

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Nov 5, 20192 min read

L'ORÉAL BRINGS AR MAKEUP SAMPLING TO FACEBOOK

Credit by: ModiFaceCEO / YouTube Brief: L'Oréal partnered with Facebook to let the social media giant's users try on virtual makeup...

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Oct 22, 20195 min read

THREE CORNERSTONES OF GLOBAL RETAIL INNOVATION

Credit: V. "Paddy" Padmanabhan INSEAD experts and industry executives drill down to the basic human needs driving changes in retail. To...

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