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Oct 22, 20195 min read

THREE CORNERSTONES OF GLOBAL RETAIL INNOVATION

Credit: V. "Paddy" Padmanabhan INSEAD experts and industry executives drill down to the basic human needs driving changes in retail. To...

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Oct 22, 20194 min read

HOW TO GET (THE RIGHT) CUSTOMERS ON SOCIAL MEDIA (IN LESS TIME & MONEY)

Credit by: Olivia Plotnick Every startup knows they need some sort of social media strategy. Platforms such as Facebook, Instagram,...

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Oct 21, 20193 min read

ADIDAS: WE OVER-INVESTED IN DIGITAL ADVERTISING

Credit by: Sarah Vizard Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest...

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