Video Advertising Spend Report 2019

Ad spend in Digital Video continues to accelerate, with advertisers reporting that they expect to spend, on average, $18M in 2019— nearly 25% over last year. This year’s report also includes spend among direct to consumer marketers (DTC). While this is only 17% of the total sample size for this report, we can see,directionally, that DTC marketers expect to allocate more than 50% of their digital spend on digital video advertising.