How To Build a 21st Century Brand Report

This study is an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.

• Direct brands are becoming media promiscuous, moving beyond social media marketing

• Omnichannel shopping is the new normal, from online to brick-and-mortar to pop-up shops

• Fast is the new fashion in every category, with new product launches happening in just 4 to 7 months